Art & design examined: Beyonce’s Cowboy Carter

Examining the fonts used on the Cowboy Carter album cover.

The visual aesthetics of an album cover can speak volumes about the music within, often serving as a silent ambassador for the artist’s vision. In the case of Beyoncé’s highly anticipated country-inspired album “Cowboy Carter,” the typography choices play a crucial role in setting the tone and conveying the album’s themes.

Beyonce’s sash “Cowboy Carter” font

The font used on the sash appears to be Egiziano Black by Monotype, a recreation based on a vintage letterset from 1815 attributed to Vincent Figgins. However, it looks like Beyonce’s merchandise department may haven’t gotten the memo, as they’ve used something different on the official sash replica:

Additional Cowboy Carter fonts

While not exactly the same as the sash font, another vintage style classic serif is used on other branding in support of the album: Moab.