Font & design examined: Drake’s So Far Gone

You’re probably familiar with the art for So Far Gone if you landed here, but did you know it’s a pretty blatant rip-off?

Maybe rip-off is too strong a word, but by the artists own admission “I sent him a bunch of art that I said I would love to flip and he selected The Economist ad. I flipped the text and instead of a spider the kid was curious about, we added money and hearts. It just felt right with the vibe of the mixtape.”

Drake So far Gone album art font

The “Inspiration” for the cover art

The artist himself, known as Darkie admits to what he calls “flipping” the art of an original piece from an ad in The Economist. We won’t debate the line between homage and copying here, but you can see the two are quite similar:

The Economist "spider" ad - Drake Inspiration

The font used for So Far Gone

Another piece of the So Far Gone branding gives us a better look at the font, and although it has some very similar characteristics to Futura Extra Bold, it shares more in common with Genera Alt Black.

Finn Moore

Finn Moore is a dedicated fine arts professional and community activist with a passion for using art as a tool for social change. With over a decade of experience in various artistic disciplines, Finn has created impactful works that resonate with diverse audiences. An advocate for community engagement, Finn regularly leads workshops and collaborates on projects that address social issues through creative expression. Finn holds advanced degrees in Fine Arts and Social Work, blending artistic expertise with a deep commitment to community development. Through insightful articles, Finn shares knowledge and experiences to inspire others to harness the power of art for positive change.